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341 Compudigm recruitment drive

While initiating a major recruitment drive, Compudigm International wanted to upgrade its Internet presence to reflect its new direction.

A fresh look

attracting programmers looking for a change

‘We worked from the recruitment advertisement’ explains designer Andy Kirkwood. ‘It was important to unify the site with the print campaign.’

Another consideration was to give the website a fresh look to attract the organisation’s target demographic―computer programmers looking for a change. The final design combines elements from the advertisement with simple navigation.

Recruitment site screen designs

Recruitment site design: homepage (front) and subpage

Screen detail showing campaign branding

The brief was to give the site a fresh look and highlight employment opportunities

Source campaign print ad

Source recruitment campaign print ad (Haines Market Recruitment)

Timely delivery

Motive was introduced to the project a matter of days before the advertisement was scheduled to run. The production team was managed by Corporate Publishers, who also brought in Metamor Communications to tighten up site text.

‘There was very little time for refinement,’ says Kirkwood, ‘but we met the deadline and the website served its purpose.’

The Compudigm recruitment website is no longer online.

Case notes

Date
Apr 2000
Client
Corporate Publishers / Compudigm International
Copy
Metamor Communications

Services rendered