370 Study Abroad

The Study UK/USA information tours are a combined initiative of Fulbright New Zealand, The British Council and STA Travel. The Study Abroad website provides information for university and high school students.

A simple solution

Students were directed to the website by eye-catching posters designed by Wellington company Totem Design.

a good example of consistent cross-media promotion

‘This is a good example of consistent cross-media promotion,’ says Andy Kirkwood, Motive’s lead designer on the project. ‘The posters direct students to the website that provides information on the sessions, as well as a registration form.’

The website also includes a session timetable, information on special airfares and education advisers’ contact details.

The Study Abroad seminars were replaced with the Fulbright New Zealand Study in the US initiative in 2005.