The Aro St. Video Shop first took to the web in the mid-90s, but an ever-expanding catalogue and the demands of a web-savvy audience led them to review their website.
The Aro St. Video Shop is New Zealand’s leading independent video and DVD rental and sales library. They aim to satisfy the particular tastes of cinephiles; independent features, cult titles, documentaries and the best of foreign film.
Since the original website launch in 1997, customer expectations have increased and internet technologies have progressed. Revision of the website (dubbed ‘Arovideo Redux’) included:
Each film is presented as a luxury item…
‘With the visual design, the aim was to activate the reviews and recommendations staff have made over the past decade,’ says Andy Kirkwood, Motive’s lead designer on the project. ‘Each film is presented as a luxury item, be it a cult favourite or Hollywood classic.’
Along with the website look-and-feel, Motive has extended the Arovideo identity system with custom logotype design and an update of the Aro St. Video Shop iconography.
Arovideo Online Redux was launched in July 2003 (to coincide with the Wellington Film Festival). Development continues…