The Motive Internet Glossary
animated gif
A single graphic file that contains a series of images which are displayed sequentially to give the illusion of movement or change over time.
Animation is best used sparingly on text intensive webpages. Movement may add a dynamic feel to content but also distracts the user from reading text on the page.
Repetitive animation is often (legitimately) compared to the flickering of a failing flourescent tube.
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