Motive [Home].Glossary.


The Motive Web Design Glossary

cost-per-click-through (CPC)

Cost-per-click-through is a web advertisement placement payment model.

The advertising network charges an advertiser for the charged for the number of times a banner ad has been clicked (usually on a monthly basis).

Related terms: click-through rate, CPM.


Motive Web Design Glossary Trivia

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