E-commerce (electronic commerce) is the purchase and distribution of goods or services across the internet.
This method of business is seen as a viable alternative to export driven economies to overcome geographical distance.
While large organisations (such as amazon.com) dominate media attention, e-commerce also allows less-commercial ventures such as artists collectives to capture and benefit from international exposure.
The objective of this model code is to provide guidance to businesses on: fair business practices; advertising and marketing; disclosure of the identity and location of businesses; disclosure of the terms and conditions of contracts; the implementation of mechanisms for concluding contracts.
opt-in policy, Secure Sockets Certificate (SSC)