The Motive Internet Glossary

granularity

The process of editing content to improve granularity is often referred to as ‘chunking’.

Granularity is a relative measurement of how general or specific a piece of information is.

Website content tends to be highly-granular due to a combination of factors:

download speed
longer-length web content is typically broken into smaller sections (webpages) to reduce file size and consequently the time it takes for each page to download
navigation
the process of making information available via a website often involves creating micro-content summaries, e.g. news headlines, navigation labels, related links
subject matter
websites are often constructed around specific topics or in response to frequently asked questions—this information is granular by nature
the difficulty of reading onscreen
users have less tolerance for reading onscreen than in print, due to screen resolution, lack of orientation cues, etc.
search engine ranking
search engine ranking logics (algorithms) favour webpages dedicated to a specific topic (i.e. webpages that contain a large number of topic-specific terms) above webpages containing information on a range of topics