Look-and-feel describes the way that branding and communication messages are reflected the design of a website.
‘Look’ relates to the visual design aspects of a website: type-size, page layout, etc.
‘Feel’ relates to the experience of using a website.
For example, when using a website does a person find it to be friendly, formal, helpful or confusing?
There are similarities between website ‘feel’ and the field of ergonomics. Positive feel is often due to a good fit between what a person is seeking to achieve, and how the website works.
Within the science of human-computer interaction (HCI), feel is often discussed in terms of usability.
Look-and-feel is affected by (the combination of):