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The Motive Web Design Glossary

scan, scanning (reading)

Users create an impression or scan the content of a webpage before reading it in its entirety. Scanning is the process of orienting to a new information context (webpage).

Reading on the web

Web-reading behaviour is affected by both the presentation method and the reader intention:

Supporting scanning

Scanning behaviour should be taken into account when preparing content for the web:

Related terms: accessibility, hyperlink, information foraging, label, usability.

 

Motive Web Design Glossary Trivia