The Motive Web Design Glossary

search engine marketing (SEM)

Search engine marketing involves a strategic approach to driving/attracting users to a website. This includes:

• attractor design
  creating copy and imagery to drive a user to click-through to a website
• paid placement or pay-per-click (PPC)
  determining where a website should be promoted to attract an audience
• search engine optimisation
  developing web content to achieve a high ranking in search engine results pages (SERP)

Related terms: banner ad, reciprocal link, search engine, search engine optimisation, traffic

Reference links

• Organic search engine optimization: Best practices for maximum rankings (Andrew B King, Website Optimization)
  (PDF). Presentation and tutorial.

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Motive Web Design Glossary Trivia