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search engine optimisation (SEO)

Search engine optimisation is a process or strategy for creating webpage content to improve a website’s relevance ranking on a search engine results page (SERP).

Factors influencing webpage ranking

NZ search engine use

Search engines commonly used by New Zealanders include Google, Yahoo! and Bing (formerly MSN Live Search). [1]

In the early days of the web, search engine optimisation involved carefully crafting metadata, setting up link farms and building reciprocal links to improve a website’s popularity―Google, for one, factors the number of links that point to a webpage (incoming links) when calculating relevance ranking (PageRank).

As the search industry has matured, additional factors have come into play including:

Search optimisation basics

Search engine optimisation starts by learning about the language that potential customers are likely to use when talking about a product or service — they are likely to the same language when entering words into a search engine.

Related terms: gateway page, meta tags, PageRank, robots.txt, search engine, search engine marketing, spider, traffic.

 

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