Templates can be used to create coherence across a website. Consistency, imposed through the use of templates, enables a user to more readily learn how content has been structured and how to interact with information or services.
A webpage template might include global navigation and examples of how different types of content, such as headings, pull-quotes, tables and form elements should be treated. Ideally guidelines should be provided to help an author choose an appropriate treatment and the corresponding markup.
If a website contains distinct ‘types of information’―for example media releases, application support pages, corporate information, etc.―a separate template may be created for each document type. Each template could then prompt the author to provide the information that document type requires. For example, a media release may require: