The Motive Web Design Glossary

traffic

Traffic is the amount of data transferred (downloaded) from a web server, as users view webpages, movies, documents, etc.). The term traffic is also used when describe the popularity of a website, i.e. ‘more traffic’ is loosely equivalent to ‘more people visiting’.

References and further reading

• The Accidental Website Visitor (Gerry McGovern)
  4 Apr 2011: Why the number of visitors to your website can be a misleading metric.

Related terms: hits, log analysis, search engine optimisation.

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