Web design brief

Creating a web design brief provides a focus for your website and helps to identify the services you are likely to require from a web communication agency or design firm.

The following information will help us to recommend design and development services.

Organisation profile

Describe your organisation’s:

• Mission and vision
• Services and/or products
• Key audiences
  For example, list: markets, customers, clients, and stakeholders.

Peer and partner organisations

Identify other organisations that:

• Have a similar/desirable relationship model or values
• Cater to the same audiences (but may not provide the same products or services)
• Provide similar products or services

Where available, provide peer and partner organisation website addresses.

Website role

Identify what the website will ‘do’ for each key audience, for example:

• Inform
  Provide access to product catalogues, service promotion, reference materials, media releases, annual reports, legal and policy documents, etc.
• Provide services
  E-learning, online tutorials, generate documents, etc.
• Process orders
  Online transactions, credit card payment, order-tracking, etc.
• Support operational activities
  Field enquiries, process applications, etc.
• Enable/support community interaction
  Staff intranet, partner extranet, forums, group email, etc.
• Facilitate events
  Distribute programme schedules, process bookings, etc.

Measure of success

What outcomes are desirable as a result of creating a website?

• Public awareness, search engine ranking
• Website accesses (traffic)
• Customer/client/stakeholder enquires
• Sales
• Email subscriptions
• Bookings/reservations
• Other (please specify)

Updating your website

• How often will you need to update the content on your website?
  For example: does your organisation publish a monthly newsletter, or regularly need to update product catalogues?
• Would you like to update the website yourself?
• Do you require training on how to update the website?

Project constraints

• Are there any technical standard requirements?
  See sidebar: ‘Web standards defined’.
• Indicative project budget
  We’re happy to tailor our services to fit your budget.
• Timeframe
  Include key dates, for example: proposal due date, selection/evaluation processes and website launch date.

Contact details

Please provide your name and contact details, including a daytime phone number.

Download

Below is a version of the brief that you can download and type into using a word processing program (such as Microsoft Word).

Motive Web Design Brief (Word)

Privacy policy: All information provided to Motive (by any means), will remain in confidence.