Web redesign brief
This brief is intended for organisations seeking to redesign an existing website. Completing the brief will help us to recommend web design and development services.
Describe your organisation’s:
- Mission and vision
- Services and/or products
- Key audiences
For example, list:
markets, customers, clients, and stakeholders.
Current website review
Identify the strengths and weaknesses of your current website:
- What is the address of your current website, for example:
- What ‘works’?
- What doesn’t ‘work’?
- What feedback have you received from clients/customers/stakeholders?
For example, are there features of your current website that clients/customers/stakeholders have mentioned, or any additional features that they have requested?
Web standards defined
Find out about web standards and standards-related considerations.
Identify reasons for the website redesign:
- Updating the visual design (look-and-feel)
- New pages or sections
- Adding information about a new product or service
- Event promotion
- Technical upgrade (see sidebar: ‘Web standards defined’)
- Information architecture
Changing the way that information is grouped, or how people move around the website (navigation)
- Other (please specify)
Measure of success
What outcomes are desirable as a result of the website redesign?
- Making the website easier to use (improved usability)
- Higher search engine ranking
- An increase in the number of people visiting the website (traffic)
- Better website performance (for example, webpages load faster)
- Making the website easier/faster to update
- Technical upgrade (standards compliance)
- Ensuring that people using assistive technologies, or alternative browsing devices can use the website (accessibility)
- Other (please specify)
Updating website content
How do you currently change website content?
For example, do you use FrontPage or Dreamweaver, or do you log-in to the website to make changes?
Which of the following do you require?
- Screen designs
Images of how webpages should ‘look’.
- Webpage templates
Example (HTML/CSS) webpages that the person updating the website can use.
- Revised website
Transfer of information from your current website into a new design.
- Web style guide / markup reference
A web style guide is similar to a publication guide, and provides directions on how to use webpage templates.
- Website maintenance training
Coaching on how to use webpage templates and complete common website updates.
- CMS integration
Updating an existing content management system (CMS) to use the new design.
- CMS setup
Moving the current (or redesigned) website to a content management system.
- Something else?
Please provide an indication of:
- Project budget (we’re happy to tailor our services to fit your budget)
Include key dates, for example: proposal due date, selection/evaluation processes and website relaunch date.
Please provide your name and contact details, including a daytime phone number.
Below is a version of the brief that you can download and type into using a word processing program (such as Microsoft Word).
Motive Web Redesign Brief (Word)
To arrange a meeting to discuss your brief, please contact Andy Kirkwood.